Today the Cincinnati Playhouse in the Park announced that it will cap its 2015-16 season with the launch of a vibrant new logo and brand identity.

The new look is the most significant change to the Tony Award-winning theatre’s visual identity in 25 years.

“While our mission remains the same, now more than ever we need an identity that reflects the entire Playhouse experience and supports the full range, depth and quality of the programming we offer,” says Playhouse Artistic Director Blake Robison. “We’re excited to unveil a fresh, contemporary look that paves the way for the Playhouse of the future.”

The announcement comes in the closing week of what has been a very successful 56th season for the Playhouse. Highlights include:

• Over the past two seasons, Playhouse main stage attendance has increased by 11 percent and single and group ticket sales increased by 30 percent compared to the previous two seasons.

• The Playhouse’s production of To Kill a Mockingbird played to 95 percent capacity and sold the highest number of single and group tickets in 26 seasons and the third highest of the past 40 seasons (not including A Christmas Carol).

• The Playhouse produced two world premieres by prominent female playwrights, Native Gardens by Karen Zacarías and The Revolutionists by Lauren Gunderson. Native Gardens, which was commissioned by the Playhouse, has garnered upcoming productions at Chicago’s Victory Gardens Theater and the Guthrie Theater in Minneapolis. The Revolutionists had a subsequent production at 7 Stages in Atlanta.

• Since Robison’s first season in 2012-13, multigenerational programming has attracted more families and young people to Playhouse main stage productions. During 2015-16, 11,513 main stage youth tickets have been sold to date — the highest total in more than 20 seasons.

• The Playhouse’s 25th anniversary production of A Christmas Carol, presented by U.S. Bank, played to the highest total attendance of the past 15 seasons.

As the Playhouse moves into its 2016-17 season, the fifth under Robison, the theatre will roll out its new look. It is the product of months of work with LPK, a highly regarded global brand design agency based in Cincinnati.

LPK’s insights were blended with input gathered through interviews with Playhouse board members, subscribers, single ticket buyers and others to understand what the Playhouse means to them and to our region overall.

The new logo is comprised of crafted layers that build off of one another. The layers include the use of varying type styles above and below an implied stage line that runs directly through the middle of the logo.

The stage line showcases the diversity of Playhouse offerings, the connection between actors and audiences and the contributing elements both onstage and off that add up to create the entire Playhouse experience.

Additional graphic elements that complement the logo serve as abstract representations of a theatre, park and cityscape, three fundamental factors critical to the Playhouse’s success.

The Playhouse season is presented by The Otto M. Budig Family Foundation and Heidelberg Distributing Company.

The season sponsor of new work is The Lois and Richard Rosenthal Foundation.

The Playhouse is supported by the generosity of the community contributors to the ArtsWave campaign.

The Ohio Arts Council helps fund the Playhouse with state tax dollars to encourage economic growth, educational excellence and cultural enrichment for all Ohioans.

The Playhouse also receives funding from the Shubert Foundation.