American Modern Insurance Group®, a leading insurer of specialty residential properties and recreational products, today announced a new brand identity as part of a transformation to best serve its agent partners with competitive, complementary insurance solutions for their customers.
The rebranding coincides with American Modern’s 50th anniversary of operations.
“American Modern’s refreshed brand puts new emphasis on supporting our agent communities with products to serve their customers with special insurance needs,” said Tammy Nelson, Chief Marketing Officer.
The company’s new logo features a circle of interlacing ribbons that represent the relationship between American Modern and its partners to provide specialty insurance solutions to round out the typical core coverages “So everyday Americans can live one-of-a-kind lives.”
“Our new brand identity is just one way American Modern is transforming to enhance how we do business with our partners to help them exceed customer expectations,“ said Kevin Morreale, Senior Vice President of Sales and Specialty Client Division.
He cited the upcoming launch of a state-of-the-art policy administration system, process simplifications and competitive personal lines product updates to meet changing customer needs as examples of how American Modern Insurance Group aims to be the complementary insurance carrier of choice.
“Our goal across all of these efforts is to further empower agents with the resources and value-added services they need to maintain the long-term customer relationships they work so hard to build,” Nelson said.
American Modern traces its roots back to an automobile finance company that evolved into a group of manufactured home insurers established in 1965.
American Modern diversified beyond manufactured home insurance starting with site-built homes in 1989, followed by watercraft coverages in 1990, then collector vehicle insurance in 1993, and motorcycle, ATV and snowmobile coverages in 2000. The company’s revenues have grown from $23.6 million in 1965 to $1.47 billion in 2014.
“Our brand and overall transformation reflect an ongoing commitment to serve our partners and their customers with the expertise and care that have marked our first fifty years,” said Nelson.