In response to numerous online videos that display animal agriculture in a negative light, the “Because I Care” video contest, coordinated by Ohio Farm Bureau Federation’s (OFBF) Center for Food and Animal Issues, is encouraging farmers, ranchers and others to develop and submit their own videos that portray a positive and informative message about livestock farming.

“We typically hear that there are too many negative images about animal agriculture on the Internet, and that more positive images are needed,” said David White, OFBF’s senior director of issues management and the Animals for Life Foundation. “This contest now allows individuals, county Farm Bureaus and agricultural youth organizations (4-H, FFA or Farm Bureau) to be proactive and share their messages directly with the public.”