Milford High DECA members named best in nation

May 7th, 2010    Author: Staff Report    Filed Under: Community

Milford High School/Great Oaks Satellite Program DECA Chapter recently returned from Louisville, Ky. where four DECA members received national/international recognition.

Jeff Michael and Jordan Pethtel, seniors, received “First Place – Best In The Nation” in the “Sports and Entertainment Marketing Operations Research Written Event” competitive event. Michael and Pethtel wrote a 30-page marketing research report addressing staff training needs for the Blue Ash Recreation Center in Blue Ash, Ohio.

The training program related to characteristics such as training content, methods of instruction, selection of media used for instruction, etc. Michael has worked during the 2009-2010 school year as a marketing intern for the Recreation Center.

Front row from left are Jordan Pethtel, Jeff Michael; back row, Amanda Crowe, Krista Adams, Hannah Brokenshire, Jon Young, Nicala Campolongo, and Drew Sulick.
This internship allowed him to work closely with the management team and current staff to evaluate existing training methods and provide recommendations for low-cost/no-cost improvement based upon that research. Out of that research Michael and Pethtel developed a strategic plan to enhance the current employee-training program for the Blue Ash facility.

Unlike many of their competitors, Michael and Pethtel's plan was unique because the recreational facility is a non-profit organization which offered a unique set of challenges in the development of the training program.

"Jeff and Jordan conducted extensive marketing research on staff training and development. This research included focus groups, surveys, interviews and observation of both staff and customers," Terri Rothfuss, Milford High School DECA Advisor, said. "Getting the opportunity to learn, firsthand, the value of marketing research and work directly with Blue Ash Recreation Center has been an invaluable experience in helping them to understand the importance of staff training."

Michael and Pethtel competed against 130 other National/International marketing competitors. Their marketing project will now be published by National DECA and they will receive $1,000 from Southwestern/Cengage Learning, the sponsor of the event.

Receiving "Top Ten" in the United States were seniors, Krista Adams and Hannah Brokenshire. Adams and Brokenshire competed in the "Travel and Tourism Team Decision Making Event."

They earned this honor by solving three impromptu scenarios involving marketing problems related to the travel and tourism industry. They were also required to complete a 100-question written test covering business and marketing principles.

Amanda Crowe, was a finalist in the competitive event area of "Apparel and Accessories Marketing Series Event." Similar to Adams and Brokenshire, Crowe was given scenarios, however these scenarios addressed apparel and accessories marketing or marketing management.

Jon Young, competed in the "Quick Serve Marketing Series Event" and also was identified as a finalist. Similar to Crowe, Young also had to address specific situations in his competitive event area of quick-service restaurant management which includes retail establishments, wholesale establishments and manufacturing firms primarily engaged in the quick-serve restaurant industry. Both Crowe and Young were also required to complete a 100-question written test covering business and marketing principles.

Nicala Campolongo and Drew Sulick were recognized as finalists in the Advertising Campaign Event. Campolongo and Sulick's created an advertising campaign for Steak-N-Shake which included an advertising budget and recommended media selections to meet the campaign goals. Campolongo and Sulick competed against 165 teams in the Advertising Campaign Event.

In addition to the competitors listed above, four Milford High School juniors attended the DECA International Career and Development Conference (ICDC) to develop their leadership potential as and improve the skills of their DECA Chapter.

"I am very proud of their accomplishments at the National/International DECA competition. They represented Milford High School and Great Oaks well," commented Terri Rothfuss. Rothfuss further stated, "These students are to be commended for putting such an effort into their projects."

More than 13,000 DECA members competed in the International DECA Conference representing all fifty states, plus Guam, Virgin Islands, Puerto Rico, Canada, Mexico, and Germany.

DECA is an association for high school marketing students who are pursuing careers in marketing, management, and entrepreneurship. DECA is co-curricular to the marketing program.

The Milford Marketing Management & Research Program is a satellite program of the Great Oaks Institute of Technology & Career Development.
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