United Way of Greater Cincinnati has announced a new $1 million broaden the base challenge match to support its goals of raising at least $62 million and attracting 10,000 new donors.
Campaign chair A.G. Lafley, P&G chairman of the board, said, “We are announcing this $1 million challenge grant to encourage more people to participate. This is a key goal of this campaign. To meet the increasing needs in our community we need everyone to participate.”
“To help with our goal of 10,000 new donors, we’ll match the gift of every new donor one to one,” Lafley said. “For every new or increased dollar from Leadership Givers of $2,500 or more, we’ll also match one to one.”
"And, for every new gift at $25,000, or increases from that level, the match will be two to one."
The match fund was created by gifts from individuals, companies and foundations. They are: Sue and Bill Butler, Castellini Foundation, Mr. Stanley M. Chesley and The Honorable Susan J. Dlott, Cintas, Carrie and John Hayden, Dr. Stanley and Mickey Kaplan Foundation, A.G. Lafley, Ken Lowe, Ohio National Financial Services, Francie and John Pepper, PNC Foundation, The Procter & Gamble Fund, and Mr. and Mrs. James M. Zimmerman.
The broaden the base match joins two matching gifts already in place to support Leadership Giving. The Carol Ann and Ralph V. Haile, Jr.,/U.S. Bank Foundation offers a match for all new and increased Tocqueville Society gifts of $10,000 or more. Vickie Buyniski Gluckman is offering a challenge match for all new and increased gifts of $2,500 or more from women, part of a $1 million gift over four years.
The campaign kicked off Aug. 26 and announced a goal of at least $62 million, an amount Lafley termed the "minimum acceptable." It's the amount the campaign raised last year but given that the needs are greater than ever, the campaign is shooting to do better than this.
Workplace campaigns are in full swing. Individuals not reached through the workplace can find information and an opportunity to give on United Way's new campaign micro site, www.wecanliveunited.org.
The campaign supports services in the areas of education, income and health - the basic things we all need for a good life - in Hamilton, Clermont, Brown and other counties.